Maybe they were doing one of those leader things. If demand is inelastic, and switching very costly and membership sticky, for all I know you want to give it away, get people hooked, and then raise the price accordingly. But I guess too pricing is based on market demand and as the market grows, those elasticities will shift requiring adjustments in pricing.
Maybe they were doing one of those leader things. If demand is inelastic, and switching very costly and membership sticky, for all I know you want to give it away, get people hooked, and then raise the price accordingly. But I guess too pricing is based on market demand and as the market grows, those elasticities will shift requiring adjustments in pricing.
Maybe they were doing one of those leader things. If demand is inelastic, and switching very costly and membership sticky, for all I know you want to give it away, get people hooked, and then raise the price accordingly. But I guess too pricing is based on market demand and as the market grows, those elasticities will shift requiring adjustments in pricing.