Smucker’s is suing Trader Joe’s over a crustless PB&J sandwich. The lawsuit isn’t about peanut butter or jelly. It’s about how companies stay different in markets where everything looks the same.
"I'm going to bring to bear the power of the state against nonviolent people for copying an idea which is infinitely reproducible" is rent seeking at its finest, and it makes society worse off
"I'm going to bring to bear the power of the state against nonviolent people for copying an idea which is infinitely reproducible" is rent seeking at its finest, and it makes society worse off
No one wants to be in a market where they compete on price. Great example of protecting a brand.
I love this framing of it!
Perfect timing my students just started learning about perfect competition. I will be sharing
Mine are getting it next week! This feels like a great new taste testing competition.
Can they accurately rank the price of different uncrustables?
Ooo I like that idea!