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Paul Kwiecinski's avatar

Great article on market efficiency. Note, though, that Trader Joe's would have a third option. They could also have limited each individual purchase size, maybe two per customer.

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Jadrian Wooten's avatar

I could have done a better job saying that the secondary market is more efficient than the current method, but not the most efficient method.

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Paul Kwiecinski's avatar

Enjoyed the article.

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JD Champagne's avatar

Excellent read. It lines up nicely with what I say frequently in my small business classes, that maximizing profit is not the only reason to set a price. Providing a good product or service which is affordable and accessible to as many customers as reasonable is just as good of a guideline. (Obviously this changes a little bit when there's a fiduciary responsibility to stockholders; I'm not sure if TJ's structure includes that.)

Although if they know that the bags are popular, and they want to provide the best possible customer service, I do wonder why they didn't simply produce more of them so that more people could get one.

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Jadrian Wooten's avatar

I chuckled when I saw your last comment about the fairness of egg prices because I was curious how you would take this article.

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